Oracle's inability to focus and execute in BI

Dan Everett is a sharp guy who I had the privilege of working with when I was at Hyperion Solutions. I was pleased to hear that he recently jointed Ventana Research. In his analysis of Oracle's recent BI announcement, he makes the following comment:

Oracle's BI focus has been inconsistent in the past - making major announcements
and looking to generate revenue from BI one year, but in the next, making no
announcements and offering BI as a loss leader to generate database revenue.

I couldn't have said it better myself. Oracle has been dabbling in BI for more than a decade, but aside from their excellent database, has never executed in this space in any other part of the BI stack. History has shown over and over again that no matter how good their acquired products may be, if the champions of those products are not the ones with the political influence to ensure their viability, then Oracle will squash them for the products that were developed in house.